If you’re an independent artist looking to land gigs, festivals, or press coverage, having a professional Electronic Press Kit (EPK) is essential. An EPK is your music resume—a one-stop resource that gives promoters, booking agents, and media everything they need to know about you. Here’s how to build an EPK that gets you booked and sets you apart from the competition.
1. A Strong Artist Bio
Your bio should tell your story in a compelling way. Include:
- Who you are (background, influences, style)
- Major achievements (awards, streaming numbers, past performances)
- What makes you unique (your brand, sound, and appeal)
- Keep it concise, engaging, and easy to read.
2. High-Quality Press Photos
First impressions matter! Include high-resolution professional images that reflect your brand. These can be:
- Studio shots 📸
- Live performance photos 🎤
- Behind-the-scenes images 🎬
Pro Tip: Have a mix of portrait and landscape formats for different media needs.
3. Your Best Music
Showcase your top tracks! Include:
- Spotify, Apple Music, SoundCloud, or Bandcamp links
- A downloadable MP3 or WAV file for easy access
- Highlight your most streamed or fan-favorite songs
4. Professional Music Videos & Live Performances
A booking agent or journalist wants to see how you perform. Embed:
- Official music videos 🎥
- Live performance clips 🎤
- Behind-the-scenes footage of your creative process
5. Notable Press & Reviews
If you’ve been featured in blogs, magazines, or interviews, showcase them! Include:
- Press quotes & reviews
- Links to full articles
- Radio or podcast interviews
6. Tour & Performance History
Show that you’re an active artist by listing:
- Major shows, festivals, or tours you’ve performed at
- Venues you’ve played at
- Upcoming shows (keep it updated!)
7. Contact & Social Media Links
Make it easy for industry professionals to reach you. Include:
- Your manager’s or booking agent’s info (if applicable)
- Direct email & phone number
- Website & social media links (Instagram, TikTok, Twitter, YouTube, Facebook)
8. A Downloadable PDF Version
Some promoters prefer an easy-to-download file. Format a sleek, PDF version of your EPK and link it in your digital kit.
Final Thoughts
Your EPK is often the first impression industry professionals get of you. Make sure it’s well-organized, visually appealing, and contains all the essential details. Keep it updated as you gain more achievements and new music.